Annie is an actor, author and corporate trainer, committed to elevating the quality of critical thinking in business and life. She focuses on helping women avoid being conned by new-age nonsense and self-help platitudes.
Annie trained and worked as a professional actor appearing in major theatre productions and Australian TV dramas. In 2001, Annie founded COUP – a corporate development and communication consultancy – with her husband, David. They have pioneered skills-based training drawn from theatre practice, critical thinking, and business principles, delivered to companies across Australasia in finance, professional services, pharma, resources, telecoms, FMCG, government and the profit-for-purpose sector.
Having trained and coached thousands of women leaders, it became blindingly apparent to Annie that understanding cognitive flaws and unconscious biases is the best protection from the deceptions and distortions that cause unwelcome drama in business.
She became deeply irritated that the benefits of critical thinking are overlooked while New-Age nonsense and pseudoscientific health offerings are widely consumed. So, one day, she began tapping out the story of Kat and Why Smart Women Make Bad Decisions was published in 2020. The follow-up, Why Smart Women Buy the Lies, was launched in May 2023.
Annie lives on Sydney’s Northern Beaches with her husband, their daughter, and son occasionally and their enormous Groodles. She can be found at Code 5 gym in Brookvale most days, which gives her tacit permission to drink quite a lot of wine.
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